Web Sites
Web sites are yesterday’s brochures. Think about it. Do you consider buying anything these days without going to the web first? Once you find a product and a vendor, you use their site for what marketing geeks call “consumer research,” but what others just call “checking them out.”
Now, if you come across a web site that looks like 1990s marketing, what kind of perception does that leave in your mind? The vast majority of small businesses have web sites that are both unprofessional and downright ugly in appearance. So, if you want to rise above that “vast majority,” your web site should leave not just a good impression, but one that will last in the viewer’s mind. That’s what web branding is all about: rising above the competition.
Take a look at the snapshots of the two web sites below. At first glance which one screams “hack job,” and which one screams “professional.” (By the way, if you can’t really tell, you need our help–badly;)
Sure, your brother-in-law can pound out the HTML and put up a web site for you, but the result will likely be in the “hideous” category. You could also go for one of those $29.99 web hosting packages that have “over 600 attractive templates.” Trust us. It might look good at first, but there’s no way it will stand out the way it should.
With a good web branding strategy, you can stand head and shoulders above the competition.
Programmers are Not Designers!
In the early days of the web, if you wanted a web site, you needed a programmer and somehow that evolved into programmers believing they were designers. Since when do programmers have right-brain skills? While there might be a few, most programmers have truly lousy design skills. So, if the geek that’s going to code your ecommerce platform is the same guy that’s going to design your site, you should run–as fast as you can.
The Brother-in-Law Factor
What makes matters worse is that now your brother-in-law has gotten into the game. He bought a book called “HTML for Dummies” and now considers himself a programmer and a designer. Not only can he not design, but he can’t really program either. Lord, help us all!
Enter Startuptopia. We don’t claim to be the great programmers, but we do know design. And now that content management systems have become available, we don’t need the programming skills. We’ve taken what the geeks do best, used their software, and applied our design skills to offer a truly remarkable service.
What You Get
You will get a fully developed content management system using the Wordpress platform. This means you’ll have the ability to keep your web site up to date, without having to call us or any other programming geeks. You can add pages, photos, videos, content, etc. You can do it on the fly and see your results immediately. Not a programmer? No worries, no programming skills needed. If you can navigate your way around your computer, you can manage your web site. We’ll also provide a manual for how to do it all. All of our web sites are based on themes that are customized specifically for you.
What You Won’t Get
Please be aware that our web sites are primarily informational web sites. If you need sophisticated functionality such as ecommerce we will be happy to refer you to those who can do it, but that’s not our area of expertise. Also, we do not provide a hosting service. We will recommend a hosting service that simply cannot be beat–anywhere. And the cost is remarkable, about $6 per month. They are a worldclass outfit and will provide everything you need, including unlimited email accounts.
Why not contact us now so we can get started?